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Redefining the way people work with an identity geared towards the future.

PeopleStrong is a comprehensive HR SaaS platform that has been simplifying work life for over 2 million employees at 500+ large enterprises across AsiaPacific. The new identity was centred around the idea of generating momentum to build a resilient, future-ready talent workforce.




HR Tech


User Research, Brand Strategy, Brand Identity, Collaterals, Social Media, Print, Website


The Lift Off

The logo icon represents the ultimate realisation of joy, energy, and meaning which is delivered through PeopleStrong’s robust tech platform and signifies the coming together of people & technology to form a single cohesive unit which drives them towards momentum.

Brand Collaterals

With the core idea of bringing joy, energy and meaning to work life, we developed brand collaterals to be vibrant, people-centric and bring alive the "Lift-Off" across all points of internal and external brand communication.

We created templates for brand stationery, email signatures, email communication, corporate presentations, case studies, brochures and social media posts.

PeopleStrong ID.png
PeopleStrong App.png
PeopleStrong Brochure.png
PeopleStrong Presentation.png
PeopleStrong BusinessCard.png
PeopleStrong letterhead.png
PeopleStrong guide.png
PeopleStrong Signage.png
PeopleStrong Social Media.png


The website was redesigned to be a fresh, modern reflection of the brand’s new values and offerings. The unconventional approach to the marketing website involved putting their employees at centre-stage, having their portraits highlighted across the landing page.

PeopleStrong Banner.png
PeopleStrong Homepage.png

Brand Launch

To share the excitement of the rebrand with the world, we developed a brand launch page to announce the refresh of PeopleStrong's ideology, vision and visuals. The brand page was released online and to the media during the launch event to comprehensively tell the story of  the process, thinking behind the extensive rebranding journey.

PeopleStrong Brand Launch Page.png
PeopleStrong Brand Launch Pages.png

Brand Guidelines

With the scale at which PeopleStrong has been growing, we developed an extensive brand guidelines document to keep the momentum going. We outlined the brand's values, personality, visual guidelines and applications.

PeopleStrong  Brand Guidelines.png

The new PeopleStrong identity helps them break through the clutter to define and create a future-ready talent workforce.

Designed at Lucid Design

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