Breaking out of the box from conventional cereal packaging.
Packaging design for Yoga Bar Muesli+ with a focus on highlighting their natural, quality ingredients in a fun, exciting manner that made it impossible to miss on a shelf. Breaking through the breakfast cereal market with bold, energetic colours and illustrations.
At a time when it meant that being health-conscious implied bland and boring, we set out to disrupt the market and make Yogabar Muesli pop out of the shelf, quite literally.
The strong use of colour, mix of imagery and illustration helped expand their existing visual language and also set this apart in the crowded breakfast cereal market.
Dark Chocolate + Cranberry
Almond + Quinoa Crunch
Fruits + Nuts
Yogabar has now become a household name in the FMCG sector. The design language combines powerful communication and massive shelf throw to amass a large and loyal following.
Designed at Lucid Design