Yogabar Muesli+

Breaking out of the box from conventional cereal packaging.

Packaging design for Yoga Bar Muesli+ with a focus on highlighting their natural, quality ingredients in a fun, exciting manner that made it impossible to miss on a shelf. Breaking through the breakfast cereal market with bold, energetic colours and illustrations.

CLIENT

Yogabar

INDUSTRY

Food Products

SERVICE

Packaging Design

cereal_pattern.jpg

At a time when it meant that being health-conscious implied bland and boring, we set out to disrupt the market and make Yogabar Muesli pop out of the shelf, quite literally.

The strong use of colour, mix of imagery and illustration helped expand their existing visual language and also set this apart in the crowded breakfast cereal market.

Design Iterations

YB_Iterations.png

Final Design

newYB.gif

Dark Chocolate + Cranberry

Almond + Quinoa Crunch

Fruits + Nuts
& Seeds

Turmeric
+ Ginger

chocolate.png
almond.png
fruit.png
turmeric.png
cover copy 2.png

Yogabar has now become a household name in the FMCG sector. The design language combines powerful communication and massive shelf throw to amass a large and loyal following.

Designed at Lucid Design